Owners of a retail account are (most likely) the business owner or manager.
When an owner logs into Jellyfish, they'll see the below page. All tiles are clickable and will lead to the corresponding page.
You can also use the Main Menu at the top left of the page.
Owners can create administrators and site staff members.
Owners can also create multiple sites within their account or just one site.
Multiple site functionality is made for those who may have multiple business locations. Administrators will have access to all sites within the owner account. Site staff members will require you to select which sites they will have access to.
Below are some helpful articles you might want to visit next.
*Note: you may have to create an account for Zendesk, and log in, in order for the below links to work properly.